More orders, less effort.
How Foodle+ Helped a Hotel Increase Orders by 25% by Digitizing Menus With a Digital Hotel Menu
Discover How a Hotel Increased Orders by 25% After Switching to Foodle+'s Digital Menu
Introduction
There's a comfortable mid-size hotel sitting on a busy stretch of road, popular with couples and small families. It has a decent restaurant and steady room service through the day. Rooms stay full enough across the year. The kitchen turns out solid, tasty food, and repeat guests come back for it.
But the menu? The menu was stuck in the past. A laminated paper card in the room, plus an old PDF that guests had to pinch and zoom on their phones. No photos. Tiny text. Half the items were out of stock and still listed. Guests would glance at it, feel unsure, and just skip ordering. The kitchen was ready to cook. The menu just didn't sell.
The Hidden Problem
The real drag sat in one place: Low food orders caused by a dull, hard-to-read menu.
Key Issues
- The menu was a flat paper card with no photos and no detail
- The backup PDF was slow to open and painful to read on a phone
- Out-of-stock dishes stayed listed, so guests ordered and got let down
- Popular combos and add-ons were nowhere to be seen
- Guests had no easy way to picture what they were ordering
A hotel can have a brilliant kitchen and still lose money if guests never feel tempted to order. That paper card did the food no favors. It read like a price list, not an invitation.
What Foodle+ put in place:
And the ordering stayed painless for staff. Once a guest tapped Order, staff got the ticket on WhatsApp and confirmed it in seconds. No scribbled notes, no misheard dishes.
A digital hotel menu with clear photos and short, tasty descriptions
Live stock control, so sold-out dishes vanished instead of disappointing guests
Add-ons and combos shown right where guests would notice them
One-tap ordering from the room, no phone call needed
Prices and offers the team could update in seconds, no reprinting
The Insight That Changed Everything
The hotel turned to Foodle+ to rethink the menu.
The team started with one honest question: would a guest actually want to browse this? The answer, for the old card, was no. So the fix wasn't more dishes or lower prices. It was a menu that looked good and felt easy to order from. The kitchen kept its recipes. The prices held. Only the presentation changed. The plan was simple. Turn a flat paper list into a menu guests actually want to browse.
How it was implemented:
This step-by-step approach helped the hotel improve results without disrupting operations.
Week 1–2:
- The digital hotel menu was built out with photos and descriptions for every dish. QR codes went into the rooms. Staff got a quick walkthrough of the new order screen.
Week 3–4:
- Guests started browsing the menu on their phones. Orders ticked up almost right away. The old paper cards got quietly retired.
Month 2–3:
- Foodle+ tracked which dishes guests viewed and which they ordered. The bestsellers moved up top. Slow items got a better photo or a tweak. The menu kept getting sharper.
Results:
Within a few weeks, guests were ordering more, and ordering bigger.
The moment the menu had photos, guests actually browsed it. A dish they used to skip on the paper card now looked good on screen, so they added it. Combos and add-ons started selling, because guests could finally see them. Out-of-stock letdowns dropped to almost nothing. Late-night snack orders picked up too, since a hungry guest could order without ringing anyone. And with ordering down to a single tap, guests placed the quick orders they used to skip.
Data Snapshot
A menu with photos and clear prices sells far better than a printed sheet. Same dishes, same prices, just shown in a way that made guests want them.
Daily Food Orders
Items Viewed Per Guest
Avg. Order Value
Conclusion:
A proper digital hotel menu did more than lift order counts. Guests spent more per order because add-ons were finally visible. Room dining felt worth it again. The rise came from a better menu. Not from cutting prices or leaning on staff to push sales.
The hotel already had the kitchen, the dishes, and hungry guests in the rooms. What it lacked was a menu that made ordering feel easy and worth it.
Foodle+ gave the food a proper stage. A tired paper card became a digital hotel menu guests genuinely enjoyed scrolling. Dishes that used to get overlooked now caught the eye and made it into the order. More orders and bigger orders came from the same guests already checked in. The food finally looked as good as it tasted, and the order numbers followed