Key Issues
- There were no figures on which services earned the most.
- Reports were built by hand at each month's end.
- Slow offers stayed live because nobody watched them.
- High-margin services drew little focus or push.
- Prices were set once and seldom revisited.
- Lack of data on guest ordering patterns.
Most revenue calls were plain guesses. The team grafted hard yet ran blind. Without numbers, the same slip-ups came back month after month. Real profit sat unused all along. The guests were already buying.
