Key Issues
- The menu was a flat paper card with no photos and no detail.
- The backup PDF was slow to open and painful to read on a phone.
- Out-of-stock dishes stayed listed, so guests ordered and got let down.
- Popular combos and add-ons were nowhere to be seen.
- Guests had no easy way to picture what they were ordering.
A hotel can have a brilliant kitchen and still lose money if guests never feel tempted to order. That paper card did the food no favors. It read like a price list, not an invitation.
